Should I Keep Sharing the Gospel With Someone Who Has Repeatedly Rejected It?

Every believer who shares the gospel has a relationship or two with unbelievers that they don’t quite know what to do with. This might be a family member, a friend, or a coworker, someone who has heard the gospel many times, yet has not embraced it. Their bearing toward the gospel can run the spectrum from super friendly to somewhat hostile, but for whatever reason, they still want to be in regular contact with you. Or, in the case of family or coworkers, they are somewhat stuck in a relationship with you.

For my American readers, today is July 4th, Independence Day. That means you may even today find yourself at a cookout with just the sort of person I’m describing.

The question is, what should our posture be toward these sorts of people? Should we go on sharing the gospel when they seem so, well, hardened? Should we keep investing precious time and relational energy into those who have rejected the gospel so many times, especially when there are others who have never heard?

The answer, I believe, is a nuanced yes. In this post, I want to share how I have tried to navigate this over the years, in hopes that these principles and practical suggestions might prove helpful to others also wrestling with this.

First, we should aim to be sure that the gospel these individuals have rejected is actually the gospel, and not a misunderstanding of it. Far too often, we think someone has rejected the gospel when they’re actually rejecting a caricature of it. Remember, lost people are spiritually dead. Dead people do not naturally and easily comprehend the meaning of the good news you are sharing with them. They misconstrue what we are saying constantly. It often takes a lot of repetition before it becomes clear that they are rejecting the gospel from a place of having firmly grasped its message. Even Paul asks for prayer that he might make his gospel message clear (Col 4:4). But lost people can reach a place of rejection from understanding. As one of my Central Asian friends recently said to me when discussing how Jesus takes our curse upon himself, “I’m a Muslim and not a Christian, but wow, I can see how this is the heart of the Bible right here.”

He sees and understands the heart of the Bible. But he doesn’t believe it. Since that’s the case, what do I do with him?

This brings me to my second point. If this person is still open to spiritual conversation, then from here, I’m still going to aim to regularly seed my conversation with biblical truth. If, at this point, my friend has heard the message of the gospel clearly a good number of times, I will often back off from repeatedly pressing to the center of the gospel itself, instead looking for opportunities to inject all kinds of other aspects of the truth into our conversations. My hope in doing this is to impress upon my friend how the gospel affects and transforms everything else. I want to focus on the fruit of the gospel, the power and change that the gospel and the rest of God’s truth bring, in hopes that my friend will then want to revisit the gospel itself from one of these different angles.

Paul reminds the Romans that God’s kindness is meant to lead them to repentance (Rom 2:4). It may be that some simple but genuine remarks upon God’s kindness in a conversation are what lead to breakthrough. Or, it may be talking about how the faith transforms marriage and parenting. Or, how eternity and resurrection give us an answer for the countless desires we have that in this life will never be fulfilled. Sometimes it feels unnatural or redundant to revisit God, Man, Christ, Response yet again, but there are a thousand other angles of truth I can touch on in conversation that can strengthen and support that central refrain.

Injecting my conversation with spiritual truth also gives me a sense of whether or not my friend or relative wants to get into the claims of the gospel in this particular moment or setting. Believers can, with practice, learn how to naturally and tactfully fold spiritual truth into our everyday conversations. And every time we do that, it functions like an indirect invitation. If we are continually and graciously opening the door like this, there is no need to force unbelievers through it. If they are ready and willing, they will often take the conversation to the next step – and sometimes even reveal the specific questions they are wrestling with. This approach is a great way to not only see if unbelievers are open to spiritual conversation but also to keep the conversations in a place where our friend or relative feels that they consented to once again discussing these weighty and personal things.

For long-term relationships, this sense of consenting to the spiritual conversation is very important. We want to avoid being seen as the person at work or family gatherings who forces gospel conversation on others against their will. In the long run, this type of posture will serve more to close doors than open them. Rather, we want others to see us as those who genuinely care for them, genuinely believe the gospel, and truly enjoy speaking about Jesus.

Third, when someone has repeatedly rejected the gospel through my words, I want to double down on winning them with my life. As Peter says about wives married to unbelievers,

Likewise, wives, be subject to your own husbands, so that even if some do not obey the word, they may be won without a word by the conduct of their wives, when they see your respectful and pure conduct.

1 Peter 3:1-2

We must use words to make sure that the unbelievers in our lives have clearly understood the gospel. But after that point, there are times when it is not only appropriate, but even faithful to focus on displaying the gospel to them ‘without a word.’ Similar to seeding our conversations with other aspects of biblical truth, we can show by our lives and actions the power and the difference that the gospel makes.

One refugee friend who came to faith when I was a newlywed told me that observing my marriage was a big part of how the gospel came to make sense for him. I was surprised by this, since we were so new at the whole marriage thing, but I praised God for it nonetheless. This brother and I had argued about the gospel for months on end. At times, I was convinced we were getting nowhere. But the whole time, he was not just arguing, but also watching.

This point helps us know what to focus on when we’re not sure what to do next with an unbelieving friend who has rejected the gospel. But it’s also particularly helpful for family and friends who have made it clear to us that the door is closed for any conversation about spiritual things. What do we do with that kind of relationship? In spite of all the pushback against that “preach the gospel, when necessary use words,” quote, the fact is that our lives do, in fact, ‘preach’ something. At least in the fact that they powerfully illustrate, apply, and argue for what we’ve already verbalized and would like to verbalize again.

Fourth, we should consider how to stay in relationship with unbelievers who have rejected the gospel, even while we prioritize others who are more open. We are called to redeem the time and untold numbers Jesus’ sheep are out there, just waiting to hear his voice (Col 4:3, John 10:16). We should not be spending all our time on those who have clearly heard and clearly rejected the gospel. At the same time, we do not want to cut off those who have heard and rejected and who are still open to relationship with us. How should we thread this needle?

One practical way to do this is to have regular gatherings that are open to all. These sorts of gatherings are places where you can always invite that stubborn or seemingly hard-hearted unbelieving friend, even if most of your time is spent elsewhere investing in those who are showing a genuine openness. When we were doing refugee ministry in the US, we hosted weekly community meals together with our community group. This was a time when we could invite all of our unbelieving friends for a no-expectations gathering of food and community. Similarly, when I was an English teacher in Central Asia, we had a weekly conversation cafe. If I didn’t feel I should prioritize a certain friend who had heard and rejected the gospel, I nevertheless had a time when the relationship could be maintained, and we could see each other.

Because the Holy Spirit is sovereign over salvation, not me, I want to keep the relationship going in the chance that, defying expectations, this person really is seeking the truth. Regular gatherings of this sort mean I have a place to invite all of them to, even while the bulk of my time goes to prioritizing those friends who are responsive to the truth.

The other advantage of having regular ‘bucket times’ like this is that unbelievers can, in this way, be exposed to believing community. This could have been a point by itself, since there is great power and wisdom in getting our unbelieving friends and family into places where they can see Christian friendships displayed. The Bible says our love for one another proves the incarnation and proves that we are Jesus’ disciples (John 13:35, 17:21). That’s one powerful apologetic. Also, we never know if exposure to some other believer with very different gifts than we have might be the key that leads to breakthrough for that unbeliever we’ve made so little progress with.

Fifth, we can continue to pray for those unbelievers who have repeatedly rejected the gospel, those whom we just don’t know what to do with. I remember reading how George Müller prayed for decades for one of his friends’ sons to believe. He didn’t give up praying for this young man, even after so many years had passed. Decades later, he repented and believed. There is great power in persistent prayer, even for those for whom we see no hope that they will ever believe. Spiritually, they are no harder to the gospel than we were before we believed. One sovereign word from God is all that is needed to break their resistance and to flood their hearts with the love of Christ. We might not know if we can or should say another word about the gospel to certain individuals. But we can keep praying for them. If they are still alive, the verdict is not yet out on their soul.

Sixth, and last, there is a category in scripture for unbelievers who reject the gospel and are therefore to be cut off by us, though still in hopes that they might be open at some point in the future. Jesus calls them ‘pigs’ and ‘dogs’ and in other places commands the disciples to wipe the dust off their feet in protest against their rejection (Matt 7:6, 10:14). It seems that there is a kind of evil and violent rejection of the gospel message that can occur, one that responds to pearls of gospel glory with fangs and violence or scandalously shameful rejection. The points I’ve made above are not for this kind of person, perhaps with the exception of persevering prayer. No, the purpose of this post has been to help us with those unbelievers who want to or have to stay in some kind of peaceful relationship with us.

For long-term relationships with unbelievers, seek to make sure the gospel is clearly understood. Seek to saturate your conversations with all kinds of spiritual truth. Seek to win them with your lives. Seek to invite them into community even when you can’t prioritize them. And pray for them with perseverance.

I am deeply troubled about my unbelieving friends who have heard the gospel so many times yet have not bowed the knee to Jesus. Like my Central friend who can pinpoint the heart of the Bible, I know that their situation is a very dangerous one. They have been exposed to so much light, and if they ultimately reject it, their fate will be worse than that of Sodom and Gomorrah. And I will have been to them the aroma of death (2 Cor 2:15-16).

And yet, at the same time, I’m so thankful for my unbelieving friends who keep coming back around, even though they’ve rejected the gospel so many times. I desperately hope that if they are still open to friendship with me, then there may be some part of them that is also open to friendship with Jesus. The verdict on their soul is not out yet.

No, if they’re still living, there’s still hope.


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